The new packaging replaces 90% of the plastic in conventional clamshells with cardboard.
June 25, 2023, OTTAWA – Fieldless, a modern food and Controlled Environment Agriculture company that launched in 2019, unveiled new packaging used for the first time in the leafy greens category, as a solution to reduce single-use plastics.
“We’re proud to be the first to package cut greens this way,” said Fieldless CEO Jon Lomow. “Our goal is to significantly reduce single-use plastics while maintaining a great product experience.”
If plastic manufacturing were a country, it would be the 5th largest greenhouse gas emitter in the world. And biodegradable or “compostable” plastic options for single use can be even worse than traditional plastic.
“Food producers continue to rely on plastic since consumers want to see the produce they are buying. That’s perpetuating a reliance on single use plastics in grocery retail. Our choice may seem risky from that perspective, but we have to be bold to make change,“ said Lomow. “We know consumers want less plastic. And thanks to how and where we grow, our consumers know to trust the freshness of our greens.”
While this is a great step forward, there is still room to improve. “It’s the optimal solution today,” said Lomow. “We’ll continue to innovate and improve in our mission to deliver food sovereignty, sustainability and joy for consumers.”
Fieldless salad mixes in the new packaging are now available across Farm Boy stores in Ontario.
For more information about the new packaging visit Fieldless blog at:
https://fieldless.com/news/an-industry-first-introducing-our-new-packing/.
About Fieldless
Fieldless is a modern food company focused on solving food sovereignty and sustainability, based out of Ottawa and Cornwall, Ontario. The company launched in 2019 to displace foreign products and complex supply chains with safer, secure, more sustainable foods that people fall in love with. Fieldless products can currently be found in Farm Boy and independent retailers across Ontario. Visit fieldless.com.
For more information or interviews, please contact:
Fieldless
613-701-0072 x 1
media@fieldless.com
Photos:
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